By Ian M. Marlow
August 1, 2016
Everyone uses a mobile phone or a tablet these days. You see it everywhere—people using their mobile devices while walking down the street, eating in a fancy restaurant, even in an important work meeting. In fact, studies show that mobile usage accounts for about 65 percent of digital media time.
Google has changed their algorithm, meaning that if your site isn’t mobile friendly, it may leave you off of searches. That means when people are searching for what you do, if they can’t see your site clearly on their mobile devices, they won’t see you at all.
What’s the difference? Why doesn’t your site display the same way on a mobile device as a desktop?
Many of the common reasons why a website isn’t mobile-friendly is because:
- The content is too wide: This means that users need to scroll side-to-side to read the page.
- The text too small: Readers will have to zoom in to see the content, and then move around too much to read from line to line. They won’t want to be bothered to do all that.
- The links too close together: If your links are too close together, they will be too hard to tap on. Again, readers won’t bother. They will go to another site.
So how can you check this out?
Enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if your site meets the requirements of a mobile friendly site. If the website you entered passes, Google will display a green banner indicating the website is mobile-friendly. If the website does not pass, Google will let you know the page is not mobile-friendly and give some reasons why.
Here are some things you can do to make your site mobile-friendly:
- The first thing you should do is check with your web developer. That person/company should be fully versed in how to make your site mobile friendly.
- Your font size and button sizes matter mobile devices. Font size should be at least 14px. While it seems big, it will be easier for users to read on a mobile device. Make your buttons bigger too. This will cut back on the chance that the user hit the wrong button.
- Test, test, and test some more. Once you have gotten your site mobile friendly, test it on an iPhone, an Android, a Windows phone, and different tablets. You want to be sure everyone who comes to your site on a mobile device will be able to see it clearly.
If you want to know more about how to get your site up to Google standards, contact FITECH today at (212) 223-TECH (8324), email firstname.lastname@example.org or visit www.fitechllc.com. You can also find us on these social media outlets: Facebook, Twitter, LinkedIn, YouTube, and Google+.